HOW TO WRITE YOUR FIRST E-BOOK

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An eBook is like any other information product. It's totally valueless until it is sold to the reader or user. And unless you can be sure that it will be read you shouldn't be writing it. So the place to begin, like any other product, is with market planning.


You need to know, in advance, who will buy and read your book. Why they will buy and read you book. And your need to write your book so that your reader will buy it.
In other words, your book has to be the book your reader most wants in the world.
And the only way to do that is to start by identifying your reader. Then identify their most pressing hot button. Then write your book to fix that problem. In short, hit the hot button, then stand on it and jump up and down!


To do that you need to begin by identifying your target reader. The perfect person to read your book. The one person who can't help but buy your book.
What you need to do is build up a profile of that person. A clear, picture in your mind of that person. Why? Because you need to imagine yourself talking to that person across the kitchen table. This person has told you they have a problem and you have the solution to that problem. Now you are going to share the solution with them over a coffee.
That's how well you need to know your target reader.


To build up that profile begin with a friend who might be interested in your subject. Describe them in detail. Role playing game character sheets can be useful to get you started. Build up a history and back story for them. Are they married? Are they single? Where do they work? Where do they live? Are the rich? Are they poor? What are their spending habits? Write down everything you can think of including their physical characteristics.


Next you need to be sure that such a person would be interested in your subject. So ask yourself what characteristics are key to someone being interested in your subject. What characteristics are necessary? If your subject is investment strategies for the middle aged, having a teenage target reader probably isn't going to give you the results you wish. What you are looking for are the characteristics your target reader must have in order to be interested in your subject.
Now that you've adjusted the target reader until they are interested in your subject, you need to verify that they exist. After all a book specifically for people 7 foot and over may sell a copy to everyone in that demographic but it still won't be a best seller.


Now ask yourself two questions. "What one problem can my target reader not ignore?" And "How can my subject solve that problem for them?" Answer those questions truthfully and you'll have a best seller.